The Bobaby

Snack Buddies and Meal Buddies make mealtime fun, educational, and mess-free. Snack Buddies feature five compartments to encourage motor skill development and color recognition, while Meal Buddies include three sections and built-in spork storage for balanced meals on the go. Both are made from food-safe, leak-resistant silicone, with suction bases for stability and dishwasher-safe materials for easy cleanup—turning every bite into a learning experience.

Our Role

As an in-house brand of Shark, Bobaby reflects our commitment to innovative, user-friendly baby products that enhance everyday parenting. Our team led the industrial design, ensuring the products are ergonomic, durable, and visually appealing. We also developed the packaging design and branding, creating a playful and engaging identity that resonates with parents and retailers alike.

Additionally, our expertise in app design and product engineering ensured that Snack Buddies and Meal Buddies meet strict safety and quality standards, conforming to EU and USA food safety regulations. Through a holistic approach to product development, we transformed Bobaby into a trusted name in baby care, delivering practical, stylish, and educational mealtime solutions.

Together, we transform your ideas into

Meaningful Innovations